Seller’s Guide & Checklist
More buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for sale.
Timing is extremely important in the real estate market. A property attracts the most activity from the real estate community and potential buyers when it is first listed. It has the greatest potential to sell when it is new on the market.
Preparing Your Listing For Sale
EXTERIOR
- Keep the grass freshly cut
- Remove all yard clutter
- Apply fresh paint to wooden fences
- Paint the front door
- Weed and apply fresh mulch to gardens
- Clean windows inside and out
- Wash or paint the exterior
- Tighten and clean all door handles
- Ensure gutters and downspouts are firmly attached
INTERIOR
- Remove excessive wall hangings, furniture, clothing, and knick knacks
- Clean or paint walls and ceilings with neutral colors
- Shampoo carpets
- Clean and organize cabinets and closets
- Repair all plumbing and basement leaks, including faucets and drain taps
- Clean all light fixture
SHOWINGS
- Turn on all the lights
- Open drapes in the daytime
- Keep pets secured outdoors
- Play quiet background music
- Light the fireplace (if seasonally appropriate)
- Infuse the home with a clean or comforting scent
- Vacate the property while it’s being shown
How We Market Your Listing
MARKETING METHODS
We like to market your listing on the most effective platforms where your listing will receive the most engagement and be visible to agents and potential buyers.
This is where your listing photos and video will come into play. Marketing real estate is most effective on the following websites and social media platforms:
- Multiple Listing Service (MLS)
- Home search websites
- The Welter Group website
Instagram marketing has shifted primarily to Reels, where our team members are regularly active and engaging potential buyers to purchase your house. Marketing available properties to buyers is our number one priority.
Facebook is one of the best places to market houses for sale because of the many ways you can post. Between video, timeline posts, groups, and marketplace, your listing will be viewed by potential buyers on the hunt for new homes.
The MLS, a website specifically for licensed agents, is the number one way realtors search for homes for their buyer clients. Through the MLS, agents can perform more in-depth searches and verify property availability.
